Privacy Policy

Last Updated: July 2026

At PMA Music Foundation Limited ("PMF", "we", "our", or "us"), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal data when you visit our website, register for our programs or events, make donations, volunteer, partner with us, or otherwise interact with PMF through our digital platforms.

We handle personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong ("PDPO") and other applicable laws. By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect personal information including:

Full name
Email address
Telephone number
Postal address
Date of birth or age group (where applicable)
School, organization, or company
Volunteer or partnership information
Donation details
Event or program registrations
Marketing preferences
Any information you voluntarily provide through forms, surveys, enquiries, or correspondence

When you visit our website, we may also automatically collect certain technical information, including:

IP address
Browser and device information
Operating system
Website usage data
Cookies and analytics information

How We Use Your Information

We collect and use your personal information for purposes including:

Processing registrations, applications, and enquiries
Managing performances, workshops, concerts, outreach activities, and community programs
Processing donations and issuing receipts
Communicating important program and event updates
Managing volunteers, partners, and corporate collaborations
Sending newsletters and organizational updates (with your consent where required)
Improving our website, programs, and user experience
Conducting research, reporting, and statistical analysis
Complying with legal and regulatory requirements

Your personal information will only be used for the purposes for which it was collected or for purposes directly related to those purposes.

Direct Marketing

With your consent, PMF may send you updates about:

Programs and courses
Performances and events
Community initiatives
Volunteer opportunities
Fundraising campaigns
Corporate partnership opportunities
Newsletters and organizational updates

You may withdraw your consent or unsubscribe from marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.

Sharing Your Information

We respect your privacy and do not sell or rent your personal information.

We may share your information with trusted third-party service providers who assist us in operating our organization and delivering our services, including:

Google Workspace and Google Forms
LinkedIn Lead Gen Forms
Meta (Facebook and Instagram) Lead Ads
Email marketing platforms
Event registration systems
Payment processors
CRM providers
Professional advisers
Government or regulatory authorities where required by law

These service providers are required to protect your information and use it only for the purposes for which it was provided.

Photography and Video Recording

Photographs and video recordings may be taken during PMF performances, workshops, rehearsals, outreach activities, and public events.

These materials may be used for:

Event documentation
Annual reports
Publications
Website and social media
Marketing and promotional materials
Grant and funding reports

If you do not wish to appear in photographs or recordings, please inform our staff before or during the event. We will make reasonable efforts to accommodate your request.

Cookies and Website Analytics

Our website uses cookies and similar technologies to enhance your browsing experience and better understand how visitors use our website.

These technologies may include:

Cookies
Pixels
Tags
Google Analytics
Meta Pixel
LinkedIn Insight Tag

They help us:

Improve website functionality
Analyze website traffic
Measure campaign performance
Enhance user experience
Deliver relevant content and advertising

You may disable cookies through your browser settings, although some website features may not function properly.

Third-Party Websites and Social Media

Our website may contain links to third-party websites or integrate with social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.

Your interactions with these third-party services are governed by their respective privacy policies. PMF is not responsible for the privacy practices, content, or security of external websites.

Data Security

We take reasonable administrative, technical, and organizational measures to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

While we strive to safeguard your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable laws. When personal information is no longer required, it will be securely deleted or anonymized.

Your Rights

Subject to applicable laws, you may request to:

Access your personal information
Correct inaccurate or incomplete information
Withdraw your consent to receive direct marketing communications
Enquire about our data handling practices

To exercise these rights, please contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or wish to access or correct your personal information, please contact:

PMA Music Foundation Limited

Email: project@pmf.org.hk

Telephone: +852 2521 7673

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. The most current version will always be available on this website, and the "Last Updated" date will indicate when changes were made.